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Research papers

Building an Islamic brand

This paper explores the creation of a brand for Muslim audiences in the United Kingdom and globally. It illustrates some of the unique and unusual challenges that this task creates by using two case studies: Islamic Bank of Britain and Mecca Cola.The...

Catalogue: Global Diversity 2006
Authors: Alun Williams, Anjul Sharma
Company: Ipsos MRBI
May 8, 2006
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Citation

Williams and Sharma (2006a, May 08). Building an Islamic brand. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-an-islamic-brand